THE LOCKER ROOM

Whether we sit in the stands or play on the field, at our core - we’re all fans. We’re born fans, raised fans, and even the few who make it to the pros never stop being fans themselves.

To celebrate that truth, Fanatics launched an annual series that brings fandom full circle. Each year, we invite the NFL’s newest rookie class to experience a surprise message from someone they’ve always looked up to, a reminder that no matter how far you make it, the love of the game connects us all.

Each year, around 40 rookies take part, each receiving a surprise message from one of their heroes, the players, icons, and legends who inspired them to chase this very dream.

(2023)

(2025)

IMPRESSIONS

3.6 BILLION

VIDEO VIEWS

30 MILLION

$0 PAID MEDIA

AWARDS

SILVER
2024 Clio Sports / Branded Entertainment / Content

BRONZE
2025 Clio Sports / Branded Entertainment / Athlete Storytelling
2024 Clio Sports / Fan Engagement
2023 Clio Sports / Partnership + Sponsorship

SHORTLIST
2025 Clio Sports / Branded Entertainment / Film (Unscripted)
2023 Clio Sports / Branded Content
2023 Clio Sports / Film (61 seconds to 5 minutes)

PRESS

Yahoo! Sports
New York Post
The Mirror
Fox News