#PIT4BUSCH

While Busch’s tone is humorous and fun, it is serious about racing. So, we took one of the most strategic parts of the race, the pit stop, and gamified the experience on social with the fastest giveaway of all time: #Pit4Busch. 

The #Pit4Busch sweepstakes was only open during the 17 seconds that our driver made a pit stop. So when the race stopped on the track, another started online. In an instant, tens of thousands of fans flooded Twitter for a chance to win. But, when our driver was gone, so was our prize until the next stop.