MAKE IT MAKE
MAKES HEADLINES
SENSE BEFORE IT
I help brands and creatives sharpen their ideas so they earn more attention, travel further, and linger in the zeitgeist for longer. I’m not an agency, just a safe space for better thinking.
MAKE WORK WORTH TALKING ABOUT
✦
MAKE WORK WORTH TALKING ABOUT ✦
DONE TRADITIONALLY, IS DEAD
TRADITIONAL ADVERTISING,
The old model worked because audiences were trapped, forced to watch ads on the way to the entertainment they actually wanted.
That era is over.
Today, people choose.
They subscribe, skip, swipe, and scroll past anything that doesn’t earn their attention.
Creativity is now the differentiator.
Bad or safe ideas can’t hide behind big media spends anymore and
when the money stops talking, your creative weaknesses get exposed.
It’s time to make creativity your brand’s biggest strength.
You’ve have to put in the work,
and earn the attention your brand needs.
Or as Kendrick would say…
You
CAN’T
FAKE
INFLUENCE
THE ATTENTION ENGINE ™
The blueprint for ideas that break through
Born from two decades of building ideas for some of the most talked about brands on the planet: Budweiser, Pepsi, Burger King, and Fanatics. Work that proved the same truth again and again: when creativity leads, attention follows.
The frameworks I used to build that work has inspired…
THE ATTENTION ENGINE ™
a system that simplifies creativity into THREE parts:
ONE
DeConcepting
Learn the Language of Ideas
TWO
ATTENTION SCORE
Measure Potential Momentum
THREE
IDEA ARC
Shape & Sharpen your Story
SEE HOW IT WORKS
WORK BUILT USING
THE ATTENTION ENGINE
EARN YOUR WAY INTO CULTURE…
I HELP BRANDS
EARN THEIR MOMENT
Creative leader. Brand builder. Idea obsessive.
I’ve spent my career helping brands earn their way into culture and lead global launches across sport, entertainment, and lifestyle.
My work has been recognized by D&AD, The One Show, and Effies and featured everywhere from The New York Times to Complex, from Fast Company to People Magazine.
I’ve spent my career turning cultural moments into global headlines.
The Attention Engine™ is the system behind it…
AND NUMBERS DON’T LIE…
+24 BILLION IMPRESSIONS
ADWEEK CREATIVE 100
+85 CREATIVE AWARDS
“Adam’s passion for culture breaking creative & ability to deliver against it is nothing short of inspiring, just look at his work”
But DON’T TAKE MY WORD…
James Kuczynski
Former Global Brand Director (Duolingo)