MOREWAYS TO WIN

FanDuel have expanded their offerings from basic DFS to include games like Survivor, Pick'ems and now in 2018... a Sportsbook. With this many game modes and legalized gambling, FanDuel really can claim that they have more ways to win. So to deliver this message we created two iconic athletes inspired by sporting lore...

Montana to Rice.
Gretzky to Messier.
Stockton to Malone.

And now, Moreways to Win.

Introducing John Moreways and Sammy Win - the multi-sport mega-star duo. Through their storied exploits on the field (or court, ring, track...any surface on which sports are played) the iconic duo will show there's always Moreways To Win on FanDuel. This integrated campaign aims to capture consumers' hearts, imaginations, and downloads throughout this NFL season and will launch with a mix of TVC, digital films, social and strategic influencer partnerships.