SNOOP TRAINING VID

The truth is whenever Burger King try to launch a new product the traditional way through either advertising or PR - all of their best plans and intentions fall short when staff members decide to use social media to share the latest delivery/training manual days before BK reveals the news to the world.

Leaks are inevitable. So instead of fighting it, we decided to embrace it. So to launch the latest menu item, 'Grilled Dogs - The Whopper Of Hot Dogs' we made sure that our staff couldn't help but want to share it.